So you’ve decided that the bespoke option is for you and you’re ready to place an order. You know how you want your wedding to look and the vibe you’re aiming for, but how do you translate this vision right through to your stationery? Your invitation is often the first glimpse your guests will have into the day you have planned and I would always encourage couples to run this theme throughout their paper goods.
Colour choices are the most obvious starting point when planning a wedding and many clients choose to incorporate the colours of their flowers and venue decorations into their stationery package. Pastel hues are a beautiful choice for a wedding but they don’t always translate particularly well in a text format. If you are wanting to create a softer edge within your stationery I would always suggest grey lettering to ensure your guests aren’t struggling to read the finer details. Bold and bright works fantastically and I have seen a number of garden party esque weddings which have incorporated this colour scheme. If you are wanting to steer away from a particular colour then we would always recommend you choose great quality white card with black text to showcase an elegant wedding, and kraft card to sit alongside a beautiful rustic theme.
There are literally millions and millions of fonts out there for the picking and remember that your designer will have access to fonts that are not available via most free desktop packages. The style of font you choose will really set the tone for the rest of your suite and in my opinion is one of the most important aspects when designing stationery ( Toby is verging on the obsessive when it comes to lettering so you’re always in safe hands here.) Remember that a font you may have pinned to your pinterest board will only work within a certain context and won’t always represent your day. Fun, quirky fonts work really well for a smaller low key wedding but scripted calligraphy better represents a traditional affair. There are some amazing fonts out there now which appear hand drawn and they are becoming increasingly popular with clients who hoping to make their stationery truly personal. Font over kill is a total no no and can spoil the design so always stick to two fonts (three at a maximum) to ensure the invite is clean and consistent. The key is legibility; if your guests can’t read it then the point of an invitation has been lost. Your designer will always suggest lettering options for you so don’t panic if this is something you are grappling with.
Never feel that you need to incorporate imagery into your design. We have created a whole host of stationery which is heavily text based and they do send a bold statement. If you would like to include an image of some kind then try to ensure that it has been chosen for a reason and not to simply fill a gap. One of our favourite motifs was created for a bride who had recently lost her beloved dad. He was a lover of knotting a tie around his head at parties and we used this idea to create a personalised stamp which ran throughout her package. Others have chosen to include an image of their wedding venue or a symbol which entwines their initials. If you are opting to include a venue image this must be of high quality and your designer will work with you to make sure this sits well within the rest of the design.
This is a tricky one. We are not huge fans of couples writing guest names on their wedding invitations. When you have spent hours deciding on the right font, we feel it’s a shame to then use biro to handwrite a guest name all over the invitation. Obviously if you have beautiful handwriting (which I don’t) then it’s a different story, but we would usually encourage couples not to do this. Instead, why not write the names of the guests on the envelope or ask your designer to print the names on to the invite using the same font. This can be a more expensive option but if you do choose to handwrite, mistakes can be made and you will then need to reorder!
All In The Detail
The options are endless when it comes to packaging your invitation suite and I can’t think of anything more lovely than receiving a beautifully presented piece of stationery through the post. If you are posting multiple items, think about tying the items together before they are placed in the envelope. Coloured twine, string or ribbon are a good option here or you could opt for a card ‘belly band’ which effectively wraps around the package to keep everything safely in place. These are a perfect option as they can also be personalised with your wedding date or initials and are really cost effective. Invitations are often styled for photography alongside pretty florals but I would be cautious abut posting items with flowers or herbs. They will undoubtedly become withered and squashed during transit and can stain the card. Not the look you’re aiming for!
Being specific about the details we’ve outlined will ensure you get a package you love and will also allow your designer to continue this theme throughout your on the day stationery. Happy planning! xxx
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